“I have been a BC user for nearly 4 years so I have seen the platform grow from strength to strength. In fact, BC was instrumental in my decision to create the Online Marketing Collective.”

Russell Bullen, Online Marketing Collective
Partner since 2008, 15 Sites with BC

On the BC Platform…

What do your clients like about using BC?

Clients are impressed that the User Interface is simply and intuitive. Most other solutions require our clients to login into separate modules such as e-commerce, campaign management and CRM.

Our training is simplified as we do not have to train clients on multiple solutions in order to deliver their online solution.

The reporting is also a great tool to help clients better understand their online business. A great lead in before they get their heads around more advanced stats from Google Analytics.

Another great selling tool is the level of hosting that BC provides. Our clients are much more comfortable knowing that we use a T1 service.

How is developing on BC different from your previous development process?

There is no doubt the platform has reduced our deployment time and resource requirements up to 30%.

In terms of learning curve….well this is always an ongoing process as there are plenty of new features coming out and even more creative ways in which we can use them on our sites.

We always sit a new employee in front of the online training videos so they can get a comprehensive overview of the system before we set them to work!

What are the strengths of BC compared to other systems?

  • Hosting
  • Robust and well tested releases
  • Comprehensive wiki and training videos
  • All-in-one solution
  • SLAs on support rather than open source solutions.

On Being a BC Partner…

What are your favorite aspects of the Partner Program, and why?

  • Ease of setting up new clients
  • Cloning existing sites for development/version control
  • Partner Points
  • Emergency Support features
  • General site management and billing

Looking back, how do you feel about your decision to become a BC Partner?

We are very happy with our investment in the BC partner portal.

I have been a BC user for nearly 4 years so I have seen the platform grow from strength to strength. In fact, BC was instrumental in my decision to create the Online Marketing Collective.

How has BC helped you grow your design business?

In less than a year we have been able to deploy some reasonably large sites such as an American parenting site, 2 major retail chains, a business incubator for a University and now a series of sites for one of the top 4 banks in Australia.

Show Us Some of Your Work on BC…

  • Business Innovation Centre

    We recently deployed a site for the Business Innovation Centre, a company of the University of the Sunshine Coast.

    Our initial brief was to address issues in their current web technology such as CRM, e-commerce and events.

    Our ‘real’ mission was to revisit the value proposition of their online presence and how their website can support their business KPIs as well as answer the current technology issues and streamline their internal processes.

    BC was our preferred solution due to the nature of the content architecture and functional requirements.

    We have used most modules in BC including..

    • Web Apps
    • Bookings
    • E-Commerce
    • Campaign Management
    • Secure Zones

    Since go-live the centre has been able to increase attendance at their monthly ‘Enterprise Tuesday’ networking events, reach maximum capacity at the recent ‘Digital Futures’ full day event, streamline their CRM and EDM processes, syndicate content to their Twitter and Facebook accounts and improve their internal administration processes.

Thank you, Russell! You can find out more about Online Marketing Collective and what their clients had to say about their work at onlinemarketingcollective.com